An editorial in the March 31 edition of the Culver City News asked why there’s no Culver City 5K? There is. More precisely, there was. Unfortunately this years event won’t be produced because its primary sponsor, Sporteve, is struggling to say open.
This popular event has grown every year for three years and last year (2010) raised $10,000 for the Culver City Education Foundation. According to what I learned from the owner at Sporteve it costs about $20,000 to put on, not including the hours spent advertising and organizing and gaining the cooperation of the City. Since the ‘gals at Sporteve’ have done much of the earlier organization and know the mechanics of setting up an event, the City or Chamber or Commerce or a private group might be able to tap into their expertise and the groundwork they have already laid to keep the Culver City 5K alive and make it a citywide tradition.
It seems to me that the City would benefit from supporting and/or sponsoring an event that brings hundreds of people, both runners and spectators, to downtown Culver City, promotes our city and benefits our businesses. A race in association with the La Ballona Festival might be great timing and a boon to the Festival and the City.