Sony Names Weiss as New SVP for Creative Advertising

Nicholas-WeissNicholas Weiss has been named Senior Vice President, Creative Advertising for Sony Pictures Entertainment, it was announced on Tuesday, Nov. 11 by Dwight Caines, president of Theatrical Marketing for the studio, and by Michael Pavlic, president, Worldwide Creative Advertising, to whom Weiss will report. In his new role, Weiss will oversee creative advertising campaigns for several of the studio’s most highly anticipated titles., including the untitled film from writer-director Cameron Crowe and the 24th James Bond adventure, both set for release next year.

Commenting on the announcement, Pavlic said, “Nick has been a close confidant of ours for years and has done stellar work for this studio. He’s an incisive storyteller, has a brilliant editorial eye and an incredible drive. He’s going to be a great executive and teammate.”

Weiss most recently served as Creative Director at Vibe Creative LA, working across every genre in contributing to the success of such campaigns as Teenage Mutant Ninja Turtles, 22 Jump Street, Maleficent, The Amazing Spider-Man 1 and 2, Ted, and Django Unchained.

Prior to Vibe Creative, Weiss worked as an editor at Create Advertising Group, where he helped launch various successful marketing campaigns including District 9, Star Trek, Iron Man 2 and Michael Jackson’s THIS IS IT.

For additional information, go to www.sonypictures.com

 

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