How many times have you read copy from a business and shaken your head? These folks could benefit from the expertise of a professional scribe. Someone has to write the in-house newsletters, mission statements, and all other forms of communication. Wouldn’t it be appropriate if they hired someone who knows the craft of communication? That’s YOU!
In this seminar we’ll cover the ins and outs of business writing, including PR and marketing, how do get work and what to do once you get it, writing advice columns for small business and entrepreneurs, stories that cover larger issues such as Wall Street, and the economy in general.
ANDREW HINDES is president and founder of The In-House Writer (www.theinhousewriter.com), a Los Angeles-based copywriting firm that helps businesses increase sales, enhance brand identity and communicate more effectively with customers, investors, employees and the media. The company’s clients have included all of the major Hollywood film studios as well as numerous television networks, talent agencies, production companies and PR firms. The In-House Writer has also created publicity, marketing and corporate communications materials for leading organizations in the technology, lifestyle, business services and non-profit sectors as well as many small businesses. Mr. Hindes is an author and former journalist who previously served as senior writer and film editor for Variety.
KAREN E. KLEIN is a Los Angeles-based columnist for Bloomberg BusinessWeek and The Los Angeles Times. Ms. Klein has also written for Newsday, The Chicago Tribune, Newsweek, The Los Angeles Daily News and Sunset magazine. For more than a decade Karen focused on small business and retirement planning. She is the “Smart Answers” columnist for Bloomberg Business Week and the “Q&A” columnist for the L.A. Times Small Business section. Her “Smart Answers” podcast won a gold medal at the 2009 Azbee Awards sponsored by the American Society of Business Publication Editors. For six years, Ms. Klein wrote the “Retirement Planner” and “Ask the Expert” columns for Newsday. In addition, Karen’s byline has appeared in Entrepreneur and other national business publications. She is a longtime member of IWOSC.
MARK MILLER has worked as a marketing communications manager, a creative director and a senior copywriter within industries such as accounting, real estate, law, mortgage, direct mail, non-profit, national membership associations, media and entertainment. Mr. Miller is currently a marketing specialist for High Impact Marketing, where he performs marketing consulting work for a variety of professional service organizations. Some of the firms for which Mark has worked include Stonefield Josephson Accounting, O’Melveny & Myers LLP, KB Home, KCET Television, U.S. Sales Corporation, and ToyTime.com. Mr. Miller is also an experienced comedy writer. While Mark says he is delighted about his success thus far, he admits that he’d trade it all for immortality, limitless wealth and inner peace.
DATE: Saturday, May 21
TIME: 10:30 a.m. to 1:00 p.m.
COST: IWOSC members $15; $35 for non-members. DEADLINE: 4:00 p.m., the day before the seminar. Call (877) 799-7483, or e-mail [email protected]. NOTE: If you reserve and cannot attend, please notify the IWOSC office at [email protected].
LOCATION: Veterans Memorial Building, 4117 Overland (at Culver Boulevard) Culver City, California. FREE parking adjacent to the building; enter on Culver. Wear Layered clothing. The room is usually comfortable, but the temperature can vary.
IWOSC, the Independent Writers of Southern California, is a nonprofit association that has provided support, tools, and resources to help self-employed writers in California since 1982.
Please visit us at www.IWOSC.org.