Sony Jumps Into the Cloud

Sony is the latest to jump into the cloud services business with the launch of a new subsidiary, Sony Media Cloud Services, which will provide cloud services to help producers share, store and process content from around the world. According to George Winslow at Broadcast & Cable, companies like Avid, Panasonic and Aframe have already launched cloud-based production services.

The new operation will use Sony’s cloud product platform Ci, which the company says is pronounced “see,” to help users streamline and improve the creative process.

“Every day, creative professionals around the world spend numerous hours and resources on non-creative tasks like moving and sharing content, figuring out how and where to store it, and getting the right assets to the right places and in the right hands,” said Naomi Climer, president, Sony Media Cloud Services in a statement. “Sony understands these complex challenges, which is why we designed Ci as a functionally rich, scalable and secure, media-focused cloud platform that can enhance and streamline traditional production workflows to make it easier to collaborate more effectively and cost-efficiently.”

Climer also noted that the solution was “built by Sony Pictures movie and television professionals” and “incubated by Sony’s hardware and technology.”

“The efficiency and flexibility that cloud solutions provide will radically change the way creative professionals collaborate,” added Chris Cookson, president, Sony Pictures Technologies in a statement. “Working with Sony’s Cloud Services team to further enhance Ci’s platform and applications will enable our production and distribution teams around the world to work together more efficiently, without sacrificing creativity or quality.”

The service will rely on pay-as-you-go pricing, Sony noted.

Ci is currently in beta production and Sony will be demoing the service next week at the 2013 NAB Show.

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