The trailer for Sony Pictures Entertainment’s Pixels, the highly anticipated action-comedy event film slated for release on July 24, 2015, generated 34.3 million views worldwide in its first 24 hours online, making it the studio’s #1 trailer launch of all time. This debut bests the studio’s previous record of 22 million streams in 24 hours for The Amazing Spider-Man 2.
To reach the record, the studio utilized the enormous digital footprint that Sony commands worldwide and the remarkable social media reach of its cast including Adam Sandler, Josh Gad, Kevin James and Ashley Benson. The studio leveraged official channels as well as social pages for Sony, Sony Pictures, Sony Pictures international markets, Sony Electronics, and Sony Rewards, as well as the Xperia Lounge on Sony Mobile and Sony’s Times Square Billboard. Worldwide viewership of the trailer continues to grow as support extends to PlayStation, Crackle, Sony Retail Stores and Sony International Television.
In Pixels, when intergalactic aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults. Directed by Chris Columbus, the screenplay is by Tim Herlihy and Timothy Dowling with a screen story by Tim Herlihy, based on the Short Film by Patrick Jean. The film is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.