Just as Polaroid pioneered instant photography over 75 years ago, Polaroid Fotobar is reinventing how consumers interact with our digital photos today. The fun, new experiential retail concept is opening three locations in the Los Angeles area, with the first debuting today at Westfield Culver City (6000 Sepulveda Blvd.). Customers will experience the instant gratification of printing their memories and bringing them to life to decorate their world.
The new store, located in Center Court near Pinkberry and Coffee Bean & Tea Leaf, will be open Monday through Saturday, 10 a.m. – 9 p.m. and Sunday, 11 a.m. – 7 p.m. Two more Los Angeles area stores will open in early December in Canoga Park (Westfield Topanga) and Arcadia (Westfield Santa Anita).
The innovative 300-square-foot micro-stores are instantly recognizable by their cube shape and iconic Polaroid Color Spectrum logo. Customers are invited to take a seat at the Fotobar and transform their pictures instantly – from their smartphone, Facebook or Instagram – into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other Polaroid picture accessories. Professional and knowledgeable retail associates known as “Fototenders” are available onsite to help at every step of the way.
“Over one billion pictures are taken every day, and Polaroid Fotobar is a fun, easy way to take them from your Facebook timeline to your wall at home,” said Warren Struhl, the company’s founder and chief executive officer. “Polaroid Fotobar is all about recapturing the magic and instant gratification of creating cherished pieces of art with your pictures.”
To celebrate these grand openings, the company is hosting a sweepstakes now through the end of the year at polaroidfotobar.com/win. Ten lucky winners will be chosen at random to win a free year of Polaroid pictures.
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